How many people downloaded the app? How many purchased the product or claimed a coupon? Banner ads are somewhat pricey. Advertisers use this type of ad to measure the effectiveness of advertising. In essence, they usually have a Call to Action (CTA) which takes the user to a landing page. The banners are great to drive consumer action, for example, to purchase a product, download a mobile app, sign up for a service, or claim a coupon. Clicking on banner ads will direct you to another page which will provide more information about the brand or product. Banner ads usually contain the account name, a logo, and a headline. This type of ad is placed at the bottom of articles and messages, which were published by an official WeChat account. So, without further ado, here are the three types of WeChat advertising. These tags are based on age, gender, income level, education, profession, and several other factors that a brand should research before selecting.Ĭonsequently, promoting your brand on WeChat is an excellent way to connect with a Chinese audience. WeChat advertising also features tags that are designed to help you better target your audience. As a result, marketers need to familiarize themselves with these elements to fully harness the opportunity of advertising on WeChat. What is WeChat Advertising?Īlthough there are similarities in advertising on WeChat and other social media platforms such as Facebook and Instagram, there are more intricacies to advertising on WeChat. With this wide array of features, it is not surprising how popular it is. Continue reading here for more detailed information on how to sell your products in China via WeChat and CBEC.īesides, the app can be used to book a flight, order a taxi, fix an appointment with your doctor, and more. Even for international brands, who can sell their items via the cross-border e commerce (CBEC) method there. In the world of online shopping, WeChat stores are also very popular. These features make it easy for businesses to connect with more potential consumers.įor instance, in addition to traditional social media functions, WeChat via WeChat Pay can be used to facilitate mobile transactions for both online and physical vendors. WeChat is packed with a large variety of unique and innovative features that make it more than just a social media platform. Only Facebook and WhatsApp are more popular. In fact, WeChat is the third most used messaging app in the world. Yet, WeChat has become much more than a messaging app. Over the last years, Tencent’s WeChat became the top mobile messaging app.
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